Market & Investment
The next phase of equipment trading
Industrial equipment moves constantly through the global economy, and the way it changes hands is being reshaped by digital marketplaces.
Market size
A large and growing market
<20%
Estimated share of European industrial equipment transactions currently passing through digital channels — the majority of the market remains to be captured.
$20B → $50B+
The global market for online equipment auctions reached around $20 billion in 2024 and is projected to exceed $50 billion by 2033.
$120B+
The global market for used construction equipment exceeded $120 billion in 2024.
A fragmented market ready for consolidation
For decades, industrial equipment transactions have been handled through fragmented networks of brokers, dealers and physical auctions. While these channels served their purpose, they often limited buyer reach, reduced price transparency and constrained market liquidity.
Digital marketplaces are fundamentally reshaping this landscape. By connecting sellers with large pools of professional buyers, marketplace platforms dramatically improve price discovery, increase transaction efficiency and expand cross-border demand.
Even so, a large share of equipment transactions across Europe still occurs outside digital channels — representing one of the most significant structural shifts still underway in industrial asset trading.
Four forces
driving the transition
01
Digitalisation of industrial transactions
Industrial buyers and sellers are increasingly comfortable transacting online, driving structural migration from physical to digital channels.
02
Expanding cross-border trade
Growing international demand for used equipment expands the addressable buyer pool for every seller, improving transaction outcomes across markets.
03
Capital efficiency among asset owners
Companies are increasingly focused on optimising returns from equipment fleets — driving demand for more efficient, transparent secondary market channels.
04
Circular and sustainable asset utilisation
Growing emphasis on resource efficiency and circularity makes extending the productive life of industrial equipment an increasingly important economic and environmental priority.
A platform built for structural change
Blinto Group is building a scalable platform positioned at the center of this transformation. By combining strong local operators with shared technology infrastructure and an expanding international buyer network, the group creates marketplace dynamics that strengthen as supply and buyer liquidity grow. Over time, these dynamics reinforce the platform’s attractiveness and create durable competitive advantages.
Six operating companies across Norway, Sweden, Poland and Germany, forming a portfolio built on real transactions, not a concept.
Two proven marketplace models, brokerage and auctions, serving different seller needs and equipment categories.
A shared technology platform that enables capabilities no standalone operator could build alone.
An early-mover position in Northern and Central Europe, where digital adoption in equipment trading is accelerating.
Marketplace dynamics already in motion, with growing buyer networks, improving price discovery and compounding platform value across markets.
Growth & expansion
Explore opportunities with Blinto Group
We welcome conversations with investors, partners and operators who see the opportunity in more efficient industrial equipment markets. Whether you are exploring an investment dialogue, a strategic partnership or a broader opportunity within our group, we would be glad to hear from you.